Movielink, in an effort to target college students, has developed a way to increase the download of movies over the net. The number one reason why people shy away from movie downloads is because of the great amount of time it takes to download the movie.
The company is also targeting business travelers with a technological upgrade that allows someone to download a film to a laptop and watch it later, on an airplane for example, without having to first connect to the Internet to verify the validity of the license issued to watch the movie.
“We’re providing faster downloads so college students can get off of pirate sites,” said Jim Ramo, Movielink chief executive officer.
Offering legitimate alternatives to people downloading pirated copies of movies on the Internet is a top priority for the film industry, which is trying to avoid the dilemma that faced the music industry when the file-swapping site Napster became popular.
The price of the movies will be comparable to video rental. The downloaded movie will play on Movielinks software and will self delete after 24 hrs. from download.
I think it is a good idea, but the price should be cheaper than video rental. This can really beneficial to the frequent travelers. NetFlix is still the way to go, for now. It will be interesting to see what effect this will have on the movie rental industry.
Source: ABCNews.com
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